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Widely varied wording can be ungrammatical and may slow down (or even confuse) readers. Use parallel sentence construction for list items.Įach item should have a consistent style of phrasing. Please contact us by using any of the following methods:ģ. The numbers make the list items appear to be steps in a sequential process rather than individual options. Please contact us using any of the following methods: Doing so creates confusion: in our user-testing studies, people erroneously thought that they had to complete all steps in a numbered list, when they only needed to choose one option.
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If the order or the final count of the list items does not matter, don’t number them. Numbered lists are usually reserved for instances in which the items must occur in a specific order, such as steps in a procedure, or when keeping count is important, such as a top 10 list. Use numbered lists only when the sequence or count of items are important. The major length differences among the list items make the list appear cluttered and not uniform.
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In fact, a website that feels inviting and is easier to understand because of appropriate use of bulleted lists is more likely to find users scroll than a website that repels users through walls of text. Users don’t mind scrolling if (and only if) they feel that they get interesting information as their eye moves down the screen. Two 50-minute spa treatment of your choiceĭon’t worry that version 2 takes up more vertical screen space.Our Spa getaway package includes two-night accommodation, two 50-minute spa treatments of your choice, an in-room breakfast for two, and gift basket upon arrival. In contrast, in version 1, the reader has to find them within the less structured text paragraph. That’s because the offerings are clearly listed vertically on separate lines. You’ll probably notice that the information listed in version 2 is easier to read. Web readers want to digest content quickly.Ĭompare the two different versions below. It’s not surprising that, in usability studies, we observe readers gravitate towards bulleted lists with fervor. Readers perceive the bullets as shortcuts to succinct, high-priority content. Along with bolding, indenting, line spacing, and color-coding, bulleted lists are one of the most powerful methods for supporting efficient reading on the web.Ī few tiny dots attract the eye and can make a complex concept understandable. Many different web-formatting techniques help break up dense paragraphs. Instead, Web readers prefer copy formatted for ease of scanning, which allows them to easily skip through chunks of text to get to areas of interest. The Web is usually not the place for long, narrative writing. Bulleted lists attract attention, support scanning, shorten text, and reveal the relationship of items. Sometimes the best way to present information is in a bulleted list.